SixthShop AI Shopping Visibility Index — Shopify Products (2026)

Published: March 2026 | SixthShop Research

This dataset analyzes how 25 Shopify direct-to-consumer (DTC) products appear across AI shopping assistants including ChatGPT, Gemini, Perplexity, and Claude. Each product was evaluated using simulated shopping prompts to measure visibility, attribute completeness, and platform-specific differences.

Research Summary

AI shopping assistants are reshaping how consumers discover and evaluate products. Unlike traditional search engines that return links, AI assistants generate natural language responses that include specific product recommendations, comparisons, and buying guidance. This research measures how visible Shopify DTC products are within these AI-generated shopping responses.

We analyzed 25 products from 15 established Shopify DTC brands across categories including luggage, athletic wear, footwear, skincare, home goods, and accessories. Each product was tested against realistic shopping prompts on four major AI platforms.

Methodology

Products were evaluated using simulated shopping prompts such as "best carry-on luggage for frequent travelers," "best sustainable running shoes," "best organic skincare for sensitive skin," and "best cooling sheets for hot sleepers." Each product received scores for overall AI shopping visibility (0–100), per-platform visibility (ChatGPT, Gemini, Perplexity, Claude), attribute completeness, and AI sentiment.

Key Findings

  • Average AI Shopping Visibility score across all 25 products: 74.6 out of 100
  • ChatGPT showed the highest average visibility scores, followed by Gemini, Perplexity, then Claude
  • Products with complete structured data (JSON-LD, GTIN, detailed attributes) scored 15–25 points higher than those without
  • Attribute completeness ranged from 72% to 95%, with top performers maintaining above 90%
  • Claude consistently returned the most conservative visibility scores across all categories
  • Products with strong review signals and pricing clarity scored higher across all platforms

Brands Analyzed

Away, Gymshark, Allbirds, Glossier, Brooklinen, Caraway, SKIMS, Vuori, Rothy's, ColourPop, Tentree, Biossance, Casper, Warby Parker, Pela Case

Dataset Download

The full dataset is available as a CSV file: Download CSV

Citation

SixthShop Research. "AI Shopping Visibility Index — Shopify Products." SixthShop, March 2026. https://www.sixthshop.com/research/ai-shopping-visibility-index-shopify-products