Generative Engine Optimization (GEO) is the practice of optimizing content and product data to improve visibility in AI-generated responses. Unlike traditional SEO which focuses on ranking in search engine results pages, GEO focuses on being cited, recommended, or referenced by AI systems like ChatGPT, Gemini, Perplexity, and Claude.
Traditional SEO optimizes for keyword rankings and link-based algorithms. GEO optimizes for AI comprehension — ensuring product data is structured, complete, and trustworthy enough for AI systems to confidently recommend. This includes structured data markup (JSON-LD), attribute completeness, content quality, and commerce signals like pricing and availability.